Siedler Verlag Unternehmen Sport - Die Geschichte von Adidas
adidas is a global brand - not only is it one of the world’s largest sporting goods manufactures, but adidas is also surrounded by many legends. Now, for the first time, its nearly 100-year history has been scientifically researched.
Based on the history of the predecessor company of the Dassler brothers during the Weimarer Republic and National Socialism, this book focuses on the history of the family and company organization since its official founding in 1949, including brand strategies and internationalization since the 1960s, when adidas was active in Eastern Europe and the DDR. Special look at the rise of a global company - and a fascinating chapter in German economics history.
Supplier product number: 978-3-8275-0122-6
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