VEJA Urca CWL (white / red / black)

»Sneakers that are made differently.«

Since 2005 the French company VEJA has been proving that style and sustainability can go hand in hand in the sneaker game. n order to reinvent the classical sneaker-understandig one pair of VEJA follows a simple idea: Standing up with one foot in design and the other in social responsibility.

And that‘s how it all started: In 2005 the two founders Sébastien Kopp and François-Ghislain Morillion asked themselves one serious question:»Is another world possible?«. In order to find an answer the two men went on a journey to understand the evolution of raw material prices and the production process of sneakers. On their journey they did not only found a positive answer to their question but also a name for their new label: »Veja« is Portuguese and means »Look there!«. And that‘s exactly what the fair label does: By maintaining fair working conditions and paying raw material prices above the average world price VEJA strives for transparency, saustainability and fairness.

With the brand new Urca silhouette Veja launches a new sneaker that sets completely new standards in terms of sustainability. The new style is composed of vegan Corn Waste Leather (C.W.L.), which is a bio-source material that is made from a waxed canvas derived from 50 percent corn waste eliminated from the food industry. As an eco-friendly textile alternative, C.W.L. has the touch of leather but is also biodegradable. To round off the sustainable silhouette, the Veja Urca is constructed with 100 percent organic cotton laces.