GREY DAYS 2025
For this year’s New Balance Grey Days, we’re not celebrating color. We’re celebrating everything that does not need colors. Introducing the U2010GD and U471GR "Arid Stone"—two silhouettes that show just how loud grey can be. Clean, grounded, and quietly confident. Built for those who don't need bold colors to make a statement.
To bring this idea to life, we spent a day with our friend and German rapper JOVAN. No staged drama, no flashy sets—just a real look at how he moves through his world. From kicking a ball around with friends, to walking through the park, laying down tracks in the studio, and ending the day with a stripped-back show at our Frankfurt store. No filters needed.
JUST PRESENCE.
The "Arid Stone" colorway doesn’t try to steal the spotlight—and that’s exactly the point. These tones blend into the city, the stage, and the everyday, while still carrying a presence of their own. The U2010 and U471 are built with the same mindset: strong lines, everyday comfort, timeless design.
JOVAN doesn’t rely on noise. He lets his work, his words, and his way of being speak. That’s what Grey Days is all about—owning your space without needing to overstate it. No flash. No fuss. Just presence.
GREY SAYS MORE
Grey is often seen as neutral—but in the right hands, it becomes a tool. A mood. A statement. The U2010GD and U471GR "Arid Stone" embody that idea.
Both colorways will be available from May 22nd in our online shop. Sometimes, grey says more than color ever could.
