adidas x 032C

Earlier this month the Berlin based media and fashion brand 032c launched their Spring/Summer 2021 032c READYTOWEAR collection: “SYSTÈME DE LA MODE.” Seeking to challenge conventions of use and design, this latest season from 032c READYTOWEAR proposes a linguistics of clothing, considering fashion as language and garments as signs, with each piece carrying multiple meanings. Expanding on SYSTÈME DE LA MODE and the two labels’ ongoing collaborative partnership, adidas and 032c introduce two new silhouettes: the 032c GSG TR sneaker and the 032c GSG Mule.

“The GSG-9 has always been one of my favorite adidas designs – which is why we started our collaboration with a minimal intervention on the shoe three years ago,” says 032c founder and Editor in Chief Joerg Koch. “It’s also why we are concluding this cycle with a complete deconstruction of the GSG-9, creating two new silhouettes based on its iconic sole.”