Asics story is based on more than 50 years of experience in the development of long distance running shoes at high speeds. While putting their priority into a consistent performance focus, Asics created efficient and dynamic sneaker models, that have already written sports history.
The Asics motto "Anima Sana in Corpore Sano (A healthy mind lives in a healthy body) is incorporated in every model of the Japanese cult brand. Founded 1949 in Kobe by Kihachiro Onitsuka, the company first resembled a small shoe factory. Driven by the vision, to inspire and motivate the youth through sport into new perspectives, Onitsuka developed a combination of extravagance, style and innovative fashion trends. The present, distinctive look established itself not at least by cult characters like Bruce Lee as the ultimate lifestyle brand. The trademark, the "Tiger Stripes" as well as the unique combination of form and color, creates a high degree of recognition and proudly reveals each Asics sneaker pairs` tradition.
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