Karhu »Trophy Pack«

Dedicated to the victory, Karhu releases the »Trophy Pack«!

The company was first using as a sporting goods brand in 1916 by the Finnish company »Ab Sport Artiklar Oy« and is used to market running shoes, spears, discus and skiing.

The first athlete, who won in the brand's shoes was the Finnish Paavo Nurmi. He won a total of nine gold medals at the Olympic Games between 1920 and 1928. The Finnish brand dominates the 1952 Helsinki Olympics with 15 gold medal-winning spikes. Karhu’s international reputation for technical expertise establishes the company as the world’s leading manufacturer of athletic shoes.

Now, in honour of all victors competing in Tokyo this year, Karhu launches the »Trophy Pack«. The ancient symbol of victory was the laurel wreath, which would don the head of the fastest or strongest in competition. As the laurel wreath remains a status symbol, it has been joined along with numerous cups, medals, and trophies. While the number of symbols has grown, the hard work, time and dedication to earning the trophy remains the same and serves as the main concept in this season’s collection.