Nike »Just Do It« pack

In 1988, one of the world's most recognisable slogans was coined. We are talking about Nike’s »Just Do It« campaign.

These three little words were an ode to fitness and courage that has since inspired athletes and hobby sportsman across the globe to run faster, jump higher and push past their potential, regardless of the obstacles in their path. Nike Sportswear’s popularity reached epic proportions from ’88 onwards, after the Swoosh introduced their famous slogan.

This year, the iconic phrase turns 30 and Nike Sportswear present a new »Just Do It« pack. The pack utilizes the Air Force 1, Air Max 1 and the EXP-X14 as a billboard for its best known slogan. You have the choice between bold orange iterations and simpler white versions. »Just Do It« can be seen all throughout the uppers in a number of ways - great idea, Nike!