adidas Superstar W (white)
Releasedate: 13.02.2020 | Online: 00:01 CET.
When the shoe was introduced, it was the first low-top basketball shoe to feature an all-leather upper and the now famous rubber shelltoe. With its rubber toe protection and non-marking sole, the shoe caught the attention of some of the best players from the NCAA and NBA, most notably Kareem Abdul Jabbar. Within the first few years of its introduction, the Superstar was being worn by over 75% of all NBA players; proof of its revolutionary technology which remains relevant today. Over the course of the next few years, it would advance from the court to the sidewalk and, consequently, further into the public's consciousness.
In 1983, from Hollis Queens, NY, came Run-D.M.C., a rap group that refused to conform to pop standards by deciding that they would dress on stage the way they dressed on the streets. The trio was most notable for wearing the Superstars without any laces and pushing the tongue of the shoe out, imitating the fashion inside a prison. The Superstar received a lot of promotion from the rap group as they went out on tours across the US, increasing adidas' sales on the Superstar shoe. Responding to an anti-sneaker rap song by Jerrald Deas called »Felon Sneakers«, the trio released a song of their own called »My Adidas« in 1986. The song paid tribute to the Superstar shoe, and attempted to flip the stereotype of the 'b-boy'. Many years later, Adidas eventually signed an advertising deal with the group for 1 million dollars after realising how much promotion their product received from the trio. The deal made between Run-D.M.C. and Adidas was the first endorsement deal between hip-hop artists and a major corporation, and a Run-D.M.C. endorsed line of clothing from Adidas was subsequently released.
adidas presents a new girls only version of the iconic adidas Superstar. The white leather upper features metal stuts which give the sneaker the certain something.
models: adidas Superstar Color-Producer: FTWWHT/CBLACK/SCARLE inner sole: leather lining: leather Upper: Leather, synthetic sole: rubber Style: Casual, Retro, Low Category: Girls Main Color: white Fitting: normal Supplier product number: FV3344
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