New Balance »Runs in the Family«
Family can be immediate, or extended, your teammates or coaches, your friends, your crew or your fans - anyone that has had your back and who you consider to be part of your »family«.
At New Balance, independence runs through their core. That’s why they are family owned for over 100 years and operated, allowing their fearless independence to pave the way for new ideas. The American brand is now picking up the »Family« topic for the release of the new 997 Sport silhouette. The 997 model has been reinterpreted for a few times, but the original has never been forgotten. Here we speak of generations of 997 silhouettes - similar to a huge family!