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New Balance 990

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In the last few years we could see the transformation of the »Dad Shoes«, which became a staple in the sneaker and streetwear world. But only one shoe can claim to be »the original dad shoe« - the New Balance 990. Hardly any other shoe manages to be worn so versatile. With the launch of the V5, New Balance brings back a classic which is anything but ordinary!

We see Hypekids, models and sneakerheads with the 990 model but also artists and longlines like Steve Jobs. We think: A sneaker that shows even more versatility is hard to find!