Birkenstock - for some poeple the shoes are the eternal »grandpa sandals«, other developed a huge »Birki love, because once you slipped into the orthopedic footbed you don’t want to miss it anymore.

But, how became this iconic sandal so famous? One reason was the French Céline designer Phoebe Philo, showing »grandpa sandals« in one of her fashion shows in 2013, and so the sandals became a real It-Piece overnight. Even celebs like Kate Moss and Usher don’t want to miss the comfy shoe anymore.

Let´s start from the very beginning: the traditional German brand has been around for over 240 years now. It is rumored that Birkenstock has its beginnings in 1774 with Johann Adam Birkenstock. Fun-Fact: The word »footbed« is said to be invented by Birkenstock. The footbed is the heart of every model, it fits individually and guarantees the highest wearing comfort. It has always been produced in Germany and the models show everything what »Made in Germany« stands for.

The success of Birkenstock is rooted in the devotion of the family to the art of orthopedic-inspired shoemaking. Over the decades, a wealth of experience has matured and is passed on, cultivated and expanded from generation to generation.

Today we see Birkenstocks everywhere and they are an indispensable part of lifestyle and fashion. The stamina of the brand has payed off, as the company is now one of the top five of »Global Footwear Brands«.

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